Air Serbia will begin flights to the Swiss city of Geneva from the Serbian capital Belgrade on the 1st of March. Air Serbia already flies to the largest city in Switzerland, Zurich. It plans to operate 2 flights a week to Geneva, one on Mondays and another on Fridays. The Belgrade to Geneva route was supposed to commence last year but wasn’t able to due the pandemic. Air Serbia is an airline that has been doing well throughout this crisis. Its new route to Oslo that began in July last year is now part of its top 5 destinations and its recent codeshare partnership with Turkish Airlines has permitted it to have an 80% load factor on the Belgrade to Istanbul route. As Montenegro Airlines has recently ceased operations, Air Serbia has had to multiply flights between the Montenegrin capital of Podgorica and Belgrade as well as using bigger aircraft on the route. These are quite incredible figures, and it shows that markets that may seem unusual are yet to be discovered. Maybe a new market is Eastern Europe, considering that new Croatian start-up ETF Airways might soon begin operations. Buy low, sell high (it’s not that simple, I know). 23rd of January 2021.